Our Clients
Cultural
We collaborate with cultural institutions to uncover and explore connections from the past.
Our studios design solutions that advance the missions of our partners. Our story-centered philosophy motivates us to attend to our past, present and future. Our commitment to excellence requires us to maintain a narrow focus and invest in long-term partnerships.
We collaborate with cultural institutions to uncover and explore connections from the past.
We begin every project with design research—establishing clear direction with everyone involved and charting a path forward.
We build custom web applications that empower small teams.
The principles that motivated us back then still guide our far-ranging creative work on behalf of our partners, whether in print or in pixels. In those days, we combined arresting images, dynamic type, narrative design and best-in-class production to give our clients an edge.
For nearly 30 years, Journey Group has told brand stories, balancing familiarity and surprise, message and metaphor. As an independent design company, we have always forged our own path, following several guiding lights along the way.
We work with clients we believe in. At Journey Group, we’re invested in building long-term partnerships with our clients, growing trust and earning the right to take risks in support of their mission.
We work in a house that is more than 100 years old; it’s welcoming and comfortable, suffused with light and designed with an eye for beauty and a love of craft. Artwork and furniture are moved around when the mood strikes, contributing to a sense of openness and generosity rather than ownership or possession.
As we cultivate a shared life with our colleagues, the house transforms itself into a home: a dwelling we share with creative partners and friends—not just a building where we report in to work every day.
We depend on our surroundings obliquely to embody the moods and ideas we respect and then to remind us of them. We look to our buildings to hold us, like a kind of psychological mould, to a helpful vision of ourselves.Alain de Botton,The Architecture of Happiness
Journey Group’s office is a few blocks from Charlottesville’s downtown pedestrian mall, which we regard as an extension of our workspace. We venture out for coffee or lunch and run into our neighbors and clients. Our daily work flows into the life of our town, and we cherish this proximity to our broader community.
We love guests, so come pay us a visit. The coffee is always brewing.
Journey Group brings unconventional expertise to every project. Whether it’s our depth of knowledge in a particular sector or the depth of skill in our studios, we draw on decades of honed experience to tell clients’ stories well.
Our accounts team becomes part of your team, eager to understand and tackle your biggest challenges, carrying the mission of your organization forward. Like reporters chasing a lead, we bring journalistic curiosity to every client engagement. We ask the questions that rarely get asked. This spirit of inquiry animates every step of our process.
We push against the expectation that we’ll simply produce a deliverable and then walk away. We want to serve you and earn the right to keep on serving you. Journey Group endeavors to travel with our clients through many seasons, and we strive to make that feeling mutual. The longevity of our partner relationships has been a top Journey Group priority since the beginning. We approach each new project with this long-term, long-trek mindset.
We learn where you’re coming from and where you want to go. Through a robust discovery, scoping and sense-making process, we kick off your project by shaping a plan that first identifies and then maps a route to your destination. Our studio managers oversee every step of the process, shepherding each project from start to finish, so that all work is on time, on budget and on brand.
Balancing insight and intuition, our small teams of specialists craft your story. Our digital designers, content strategists and developers make and then execute a plan for your organization’s new online expression. Our print designers, art directors and production experts devise the best way for your brand to live on paper. Solving problems and directing narratives is at the heart of our empathetic design practice: We tirelessly shape, select, edit and create—all with the goal of galvanizing your organization’s culture and inspiring belief from your audience.
The final product, whether in print or on screens, conveys a renewed vision for your organization. We engage your audience with carefully chosen images and words, employing metaphor and memory to create long-lasting impressions. Because human-centered design doesn’t end with the deliverable. Our work tells a story that endures long after a reader shelves the publication or a site visitor closes a browser window.